In Brevard County, Florida the seasons change without as much drama as the rest of the country. We do not have to brace ourselves for winter weather, and there are seldom major changes in temperature. However, the end of Daylight Savings Time brings one significant change that could expose costly neglect: You are more likely to drive home from work in the dark.
Most people know when their headlights and taillights need replacing, but many drivers learn about the need to replace a bulb from others who notice from outside your vehicle. If the first one to notice is a law enforcement officer, that can be a costly mistake. Even more importantly, your headlights and taillights are vital to the safety of your vehicle and its occupants.
If in doubt, this is a great time to check your lights or to have them checked. There are a number of issues which might arise. Your headlight or taillight bulbs might need to be replaced. Your headlight covers might benefit from a good cleaning. Sometimes an issue with the electrical system can affect your bright lights or turn signals. Having these checked routinely can save you the hassle and expense of an unnecessary traffic ticket. Also, ensuring that your lights are working well is an easy way to help protect the occupants of your vehicle and others who share the road with you. Of course your lights help you see better, but they also make your vehicle more visible to other drivers.
Bulb replacement is the kind of easy job that appeals to some do-it-yourselfers, but if that is not you, then help is available. If your schedule is preventing you from attending to simple upkeep, it would be better to pay a professional to do it rather to procrastinate with important safety features like your headlights and taillights.
Cassels Garage in West Melbourne, Florida is a family-owned shop that is well equipped to diagnose and repair your car. You can count on a fair price, and you can depend on them to perform the repairs that your vehicle actually needs.
The change of seasons is not a big deal in Florida. Residents in Brevard County often need to look at the calendar to remember that we have moved from summer into fall. Yet it is still a good idea to let the changing seasons remind you to look into routine maintenance, particularly parts that call for annual check-ups. Consider these tips from your Melbourne, Florida auto repair shop.
Summer is our big rainy season, but it’s always a good idea to check your tire tread, and it’s especially important to check before driving north for any winter holidays. There is an easy trick for do-it-yourselfers to check tire tread depth using only a penny. Insert the penny, head first, and if you can see the top of Lincoln’s head, then you have less than 1/16 of an inch of tread. That is not enough for wet driving conditions.
All across the country, savvy consumers are choosing to boost their local economies by choosing small, local shops instead of national chains. The movement takes several different forms, like farm-to-table restaurants, craft breweries and a resurgence of farmer’s markets. Small Business Saturday promotes buying local on the day after Black Friday. Cash mobs are like flash mobs, but instead of singing and dancing the cash mob targets a local business and gathers to patronize their neighbor. It’s more than just a trend; it’s a wise decision that offers benefits on several different levels.
Shopping small and local dramatically increases the likelihood that you will be satisfied with your experience as a customer. Why? If small businesses do not excel they do not survive. In a national chain with branch offices all over, you will find that customer service can be hit or miss because the name recognition and national advertising will help cover over some of the customer service flaws, but that is not so with smaller local businesses. The deck is stacked against smaller local shops from the beginning, and most of them do not survive. If you find one that has been around for a few years, you can be sure that they have been doing something right to earn customer loyalty and word-of-mouth advertising.
Shopping small and local is actually one way to promote and support your own community. Studies show that when you buy from a local shop, approximately three-fourths of the money you spend ends up staying in the community. On the other hand, when you buy from a national chain, less than half of every dollar stays in the community. Finally, shopping small and local has an aesthetically pleasing feel. Rather than “feeding the monster” of corporate conglomerates, it feels like you have an opportunity to support and sponsor a neighbor whose skills are useful to you.
Cassels Garage in West Melbourne, Florida is a family-owned shop that is well equipped to perform major repairs or provide routine maintenance on your car. The team at Cassels has been serving Brevard County since 1966.
You might call it karma, or you could call it sowing and reaping. Great customer service yields great customers, and of course the opposite is also true. All too often modern commercial relationships seem exploitative, with each side trying to gain an advantage over the other. This seems especially true in industries that have a near monopoly on the services they provide. However, every now and then a business relationship becomes a mutually beneficial long-term partnership that leaves both parties feeling empowered rather than drained.
The days of a handshake business deal seem like a distant memory, but integrity and generosity always count. Have you noticed how a good experience at a restaurant can make you eager for a return visit, but one bad experience is all it takes to move a place to the “never again” list? Even small tokens of generosity or thoughtfulness will yield a harvest of loyal long-term customers.
The good folks at Cassels Garage recently had an experience that illustrates this principle. A long-term commercial customer came in for routine service earlier this year and paid for the service routinely as usual. What was not usual was the lightning strike that caused the credit card system to malfunction so that the charge did not go through. Unfortunately the mistake was not discovered immediately, but several months later by the bookkeeper at Cassels. The credit card processing company said it was too old for them to run the charge again, so the best bet would be to contact the customer.
Try to picture this conversation with one of your clients, “Hey, that $1300 that you paid me earlier this year never actually got paid, so could you pay me again?” Many 21st century business owners would never see that guy again, but Cassels Garage is not like most businesses. After confirming with his own people that the charge had not gone through, their customer called back and said he needed to bring a truck in for service on Monday, and he would pay the long lost bill then also.
Quality service begets quality customers. Cassels Garage in West Melbourne, Florida is a family-owned shop that is well equipped to provide routine maintenance or major repairs on your vehicles. The team at Cassels has been serving Brevard County since 1966.