In the middle of the last century, tinkering with the family automobile in the garage or under a shady tree was a routinely wholesome father and son activity. This was a common sight fifty years ago, but it seems rare today. Part of the reason is that sons had not developed addictions to video games yet, but another reason is that vehicle engines are more complicated now. This new reality can be frustrating to handy do-it-yourselfers who enjoy tinkering with their own equipment, but when you factor in the opportunity costs of other ways you could be spending your time and energy, fewer vehicle owners are finding it practical to do their own repairs.
School is out for summer, and now it is time for the family road trip, one of our favorite American pastimes. Here at Cassels Garage, we have seen an upswing in Brevard County residents prepping their vehicles for the road ahead. Are you one of the many folks getting ready to hit the road? If so, here are a few simple but often overlooked tips from a veteran road tripper.
First, remember that competition is good for the customer.
Try to avoid stopping for gas at an exit that has only one gas station. You and your family are likely to much prefer your experience if you choose a gas station that has several neighbors and plenty of competition. The prices will be better, the bathrooms will be cleaner, and the overall experience will be much more enjoyable.
It is summer vacation time in the southeast United States, and for many families that mean it is time to load the car and take a road trip. This is nothing new. For decades vacation in the family vehicle has been a quintessentially American thing to do. Have you ever wondered why Americans are such fans of the open road? I have traveled enough to learn part of the answer to this question: Road trips are better here.
Many Americans have become accustomed to the same routine every summer. As the holidays approach, we begin to imagine all of the projects that need our attention and we naively dream that we will get to do most of them. Like Charlie Brown trying to kick that football, we forget how quickly last summer passed. Then Labor Day arrives, and we wonder what happened to all of those weeks that seemed like a long span of time back in the spring.
The balance of power between vendors and consumers has shifted steadily since the early 20th century. After centuries of “Buy at your own risk,” it took only a few decades to transition to “The customer is always right.” Everyone knows that the customer is not actually infallible, but it is true that businesses can no longer get away with poor customer service and expect to survive in our culture. For example, in a highly competitive restaurant market, if you have a bad customer service experience at a new restaurant, you can be pretty sure that this new restaurant will not be around next year. Restaurant customers have too many options to put up with bad service.
The Better Business Bureau’s ratings were an important step toward increased transparency and accountability for businesses, but social media has given everyone a voice in the marketplace. Nowadays, if a customer has a bad experience at a place of business, all of his friends will read about it on Facebook later that day. Also, many websites like TripAdvisor and Yelp specialize in customer reviews.
So now customers have the opportunity to know before you go. In many settings, it is possible to visit a place of business virtually before going in person. When was the last time you tried a new restaurant without reading the menu online or checking the reviews? Because of the customer-driven climate of today’s marketplace, it makes sense to be wary of businesses that do not offer ready access to their customers’ feedback.
Cassels Garage is West Melbourne was started fifty years ago, before personal computers and cell phones and social media were invented. For decades, we relied upon word of mouth advertising from our highly satisfied customers, but our satisfied customers did spread the word and our business flourished. Now our customers sing our praises on social media. We invite you to join our family of highly satisfied customers.
At Cassels Garage in West Melbourne, we are ready to help keep your cars in good working condition. We are a family-owned shop well equipped to provide routine maintenance or do major repairs on your car. We have been serving Brevard County since 1966.