Even though Connecticut faced a blizzard warning and experienced 15 degree temperatures in March, Florida is abloom, pollen abounds, birds are singing, the sun is shining, and temperatures are already warm! Spring has definitely sprung! It’s time for spring cleaning in Brevard County. While this typically includes a top to bottom house cleaning venture, why not include your automobile too? Most people’s cars could benefit from a thorough cleaning, a little updating, and some freshening up. Cassels Garage will happily help you update, service, and maintain your vehicle to assist you in sprucing up your car for spring cleaning and any Spring Break travels you have planned!
Now that Labor Day has passed, we are unofficially in the fall season, even though it still feels very much summer here in Brevard County. To most of us, Labor Day is a just holiday that gives us a three-day weekend, with a much-needed break from work or school. We take advantage of this free day and usually plan trips or fun activities that we don’t normally have time to do. Despite celebrating it every year, not everyone knows the history and meaning behind Labor Day.
Many Americans have become accustomed to the same routine every summer. As the holidays approach, we begin to imagine all of the projects that need our attention and we naively dream that we will get to do most of them. Like Charlie Brown trying to kick that football, we forget how quickly last summer passed. Then Labor Day arrives, and we wonder what happened to all of those weeks that seemed like a long span of time back in the spring.
The balance of power between vendors and consumers has shifted steadily since the early 20th century. After centuries of “Buy at your own risk,” it took only a few decades to transition to “The customer is always right.” Everyone knows that the customer is not actually infallible, but it is true that businesses can no longer get away with poor customer service and expect to survive in our culture. For example, in a highly competitive restaurant market, if you have a bad customer service experience at a new restaurant, you can be pretty sure that this new restaurant will not be around next year. Restaurant customers have too many options to put up with bad service.
The Better Business Bureau’s ratings were an important step toward increased transparency and accountability for businesses, but social media has given everyone a voice in the marketplace. Nowadays, if a customer has a bad experience at a place of business, all of his friends will read about it on Facebook later that day. Also, many websites like TripAdvisor and Yelp specialize in customer reviews.
So now customers have the opportunity to know before you go. In many settings, it is possible to visit a place of business virtually before going in person. When was the last time you tried a new restaurant without reading the menu online or checking the reviews? Because of the customer-driven climate of today’s marketplace, it makes sense to be wary of businesses that do not offer ready access to their customers’ feedback.
Cassels Garage is West Melbourne was started fifty years ago, before personal computers and cell phones and social media were invented. For decades, we relied upon word of mouth advertising from our highly satisfied customers, but our satisfied customers did spread the word and our business flourished. Now our customers sing our praises on social media. We invite you to join our family of highly satisfied customers.
At Cassels Garage in West Melbourne, we are ready to help keep your cars in good working condition. We are a family-owned shop well equipped to provide routine maintenance or do major repairs on your car. We have been serving Brevard County since 1966.
Here’s an innovative charitable idea right on time for Christmas, or any other time of the year. Next time you upgrade vehicles, why not look for an opportunity to give away the weakest member of your vehicle fleet rather than trade it in? In many families, especially those with teenage or young adult drivers, a vehicle upgrade has a ripple effect of upgrades down the line.
By the time you get down to the vehicle that you no longer want or need, there might not be much left in terms of trade-in value. On the other hand, if there is someone in your church or neighborhood who needs a vehicle, a working set of wheels would represent a major lifestyle improvement.
This is a win-win opportunity without serious loss to the giver. Chances are the vehicle that you are discarding would not produce a big trade-in allowance, so you might reap only slightly lower payments as a result. On the other hand, donating your vehicle to a tax-exempt organization can yield income tax benefits next spring.
You might call it karma, or you could call it sowing and reaping. Great customer service yields great customers, and of course the opposite is also true. All too often modern commercial relationships seem exploitative, with each side trying to gain an advantage over the other. This seems especially true in industries that have a near monopoly on the services they provide. However, every now and then a business relationship becomes a mutually beneficial long-term partnership that leaves both parties feeling empowered rather than drained.
The days of a handshake business deal seem like a distant memory, but integrity and generosity always count. Have you noticed how a good experience at a restaurant can make you eager for a return visit, but one bad experience is all it takes to move a place to the “never again” list? Even small tokens of generosity or thoughtfulness will yield a harvest of loyal long-term customers.
The good folks at Cassels Garage recently had an experience that illustrates this principle. A long-term commercial customer came in for routine service earlier this year and paid for the service routinely as usual. What was not usual was the lightning strike that caused the credit card system to malfunction so that the charge did not go through. Unfortunately the mistake was not discovered immediately, but several months later by the bookkeeper at Cassels. The credit card processing company said it was too old for them to run the charge again, so the best bet would be to contact the customer.
Try to picture this conversation with one of your clients, “Hey, that $1300 that you paid me earlier this year never actually got paid, so could you pay me again?” Many 21st century business owners would never see that guy again, but Cassels Garage is not like most businesses. After confirming with his own people that the charge had not gone through, their customer called back and said he needed to bring a truck in for service on Monday, and he would pay the long lost bill then also.
Quality service begets quality customers. Cassels Garage in West Melbourne, Florida is a family-owned shop that is well equipped to provide routine maintenance or major repairs on your vehicles. The team at Cassels has been serving Brevard County since 1966.
In the 80’s television series “Cheers”, the setting was a bar where “everybody knows your name.” People who actually went to bars rather than just watching them on television noticed that this bar was improbably bright and upbeat, but the theme song resonated with viewers because it touched a nerve.
Since the Industrial Revolution, the modern world has had a love/hate relationship with machines. Charlie Chaplin tapped into our fears in his film “Modern Times,” and Lucille Ball’s iconic assembly line scene in “I Love Lucy” made us laugh because it echoed reality.
Our culture has a number of challenges that leave consumers feeling smaller. A traffic jam, an encounter with your health insurance provider, a call to the technical support department or a visit to the Department of Motor Vehicles can all leave you feeling less than grateful for the blessings of modern technology.
The frustrated American is a common Hollywood theme, portrayed by Michael Douglas in “Falling Down,” or Denzel Washington in “John Q.” Consumer backlash has taken a variety of forms, but one common theme is a preference for smaller, local, independent shops rather than national chains.
Can you imagine a consumer experience that allows you to drive home feeling stronger rather than weaker? Offering attentive customer service from a smaller local shop is not a trendy new idea for Cassels Garage. We have been a family-owned business serving West Melbourne, Florida for decades.
Our technicians are highly trained and use the best diagnostic equipment, but we also offer an extra personal touch. It might be going the extra mile to diagnose that hard to discover problem. Although we specialize in cars and trucks, we have been known to tackle a faulty starter on a riding lawn mower or even a stubborn cap on a new can of hair spray. Where else can you find service like that?
Cassels Garage in West Melbourne, Florida is a family-owned shop that is well equipped to perform major repairs or provide routine maintenance on your car. The team at Cassels has been serving Brevard County since 1966.
Some travelers question whether they should take their own cars on lengthy road trips, but highway driving is usually much easier on a car than regular commuting. If you decide against renting a car there are a few simple steps you can take to avoid unpleasant surprises on the road. It’s a good idea to get your car checked out by a qualified automotive repair facility before your trip.
Last week’s column highlighted recommendations for preparing your car for summer and focused on the obvious, like air conditioning, brakes, coolant, wipers and tires. This week’s post will consider some more subtle potential problems. Space Coast drivers face some unique challenges because of the year-round heat, but you should consider the usage of your particular car.